Social Listening - Wendy's
The brand I chose for this blog post is Wendy’s. I am interested in the brand because I always see funny things they post online, especially on Twitter. I have noticed that this company is quite active on social media, they respond to a lot of the comments/replies they get and I am a big fan of their food. People say all types of things about this company. One thing I notice a lot of people are talking about on Wendy’s social media is comparing them to their competitors such as McDonald’s and Burger King. Another thing I notice people talking about is food/sauces they want Wendy’s to bring back. Wendy’s value propositions include, “Quality is our recipe”, “Do the right thing”, “Give something back”, etc. As I mentioned before, people are commenting/posting on Wendy’s social media about their competitors, for example, @shawnsportscards said, “Should I go to Wendy’s or McDonald’s”. Another thing I mentioned previously that people are talking about is things that they want Wendy’s to brin