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Social Listening - Wendy's

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The brand I chose for this blog post is Wendy’s. I am interested in the brand because I always see funny things they post online, especially on Twitter. I have noticed that this company is quite active on social media, they respond to a lot of the comments/replies they get and I am a big fan of their food. People say all types of things about this company. One thing I notice a lot of people are talking about on Wendy’s social media is comparing them to their competitors such as McDonald’s and Burger King. Another thing I notice people talking about is food/sauces they want Wendy’s to bring back. Wendy’s value propositions include, “Quality is our recipe”, “Do the right thing”, “Give something back”, etc. As I mentioned before, people are commenting/posting on Wendy’s social media about their competitors, for example, @shawnsportscards said, “Should I go to Wendy’s or McDonald’s”. Another thing I mentioned previously that people are talking about is things that they want Wendy’s to brin...
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Marketing in the news -- What is going on with Nestle?

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     The article I chose for this blog post is, “ Nestle Draws Heat for Stance on Russia– and Other Marketing Losers (and winners) of the Week”, this article was published on March 18th, 2022. This article was written by Adrianne Pasquarelli and E.J. Schultz. There are a few reasons I am interested in this article. The first reason is that I am interested in how the war in Russia has been affecting the U.S., the second reason is that I love chocolate milk, which is a main product that is produced by Nestle, and the third reason is that it also talks about positive things that were going on in marketing that week. This article talks about a few new product launches from Budweiser and Guinness. It talks about how Budweiser is launching a new beer made with honey malt and Guinness is actually making its own Baileys-infused, alcohol-free cream cheese. Another big takeaway from this article is about Nestle and their ties to Russia, given the title of the article. Essentially, ...
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About Me :)

 Hi! My name is Lydia Fitzpatrick. I am 20 years old and I am majoring in business at Linn-Benton Community College. I plan to transfer to OSU to continue pursing a business degree there. I decided to take this class because I eventually want to start my own business and this class will be very beneficial for me when I do end up starting my own business.  The things I am most interested in learning about marketing is the psychology behind marketing and how to successfully market/advertise a product or service. I am interesting in learning these things about marketing because I don't know much about the psychology behind marketing and advertising, but I am aware that there is a lot more that goes into it than just saying "this is the best ..." and knowing how to successful advertise a product/service will help me to achieve my goal of owning a successful business. I have many interests outside of college. Some of these interests include; music, concerts, festivals, traveli...
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